The Brand Manager is responsible for planning, implementing, and monitoring the marketing strategy for assigned categories to meet business and brand objectives.

Key Responsibilities

• Conduct market research and analyze pricing, product marketing, communications, and consumer insights.
• Ensure effective distribution of the organization’s message across channels to target audiences.
• Develop and execute marketing and advertising campaigns.

Key Functions

• Evaluate and optimize marketing and pricing strategies to enhance brand equity and achieve business targets.
• Analyze market trends and consumer insights to drive growth through innovation and new product development.
• Track the competitive landscape for business insights and formulate effective marketing programs.
• Coordinate marketing strategies with sales, finance, procurement, and production departments to meet sales and margin targets.
• Develop and manage the marketing department’s budget, focusing on ATL and BTL programs.
• Execute branding, advertising, and promotional campaigns with excellence.
• Prepare and present monthly, quarterly, and annual reports to senior management.

About You

Competences

• Strong analytical abilities and problem-solving skills.
• Highly developed written, verbal, and presentation skills.
• Ability to work effectively under pressure and meet deadlines.
• Ambitious, resilient, and driven with a desire to succeed.
• Passionate with a can-do attitude and a team player capable of cross-functional collaboration.
• Relevant experience in emerging/developing markets.

Education Qualifications and Requirements

• Bachelor’s degree or equivalent certification in Business, Marketing, Retail, or related fields.

Experience

• 5+ years of extensive marketing experience at the Brand Manager/Marketing Manager level.

Required Skills

• Teamwork
• Communication

How To Apply

Application Instructions

Please title your application with the subject line: “Brand Manager”

Candidates meeting the above qualifications are invited to send their CVs to careers@samanu.com.

Note: Only applicants who meet the criteria will be contacted for an interview.

Application Deadline: September 19, 2024